| Daily Candy |
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| Written by Liza Kaplan | |||||
| Tuesday, April 11 2006 | |||||
Page 2 of 3 Crystal takes a sip of her coffee, and I contemplate how little it surprises me that she is from New York. She has Lower East Side style meets Nolita Know how and an NYC sensibility that comes with only having really experienced winter and still looking good in it. “So I dropped out of school and started interning for the fashion department at Nylon magazine. I was there every day and I was so in love with all of it. One day I was assisting one of the fashion editors at a shoot and it just so happened Marvin (the editor) had fired his assistant and needed someone right away. He asked me if I came in everyday and he said, ‘ok now when you come in you sit over by me, and you'll be my assistant. Let's hope it works out.’ It worked perfectly.” “Um, that’s lucky.” “I know. After two and a half years I decided to move to LA and become the West coast editor. Then I started working at Ellegirl, and then I heard that they were looking for a new LA editor for DailyCandy.com. I met with Eve Epstein and Dany Levy (the founder) at Chateau Marmont and now I’m here.” “Well that’s not a cool story at all.” I’m having visions of myself being a starving writer in New York and being handed an editorship as nonchalantly as Marc Jacobs gives SJP a new clutch. “So what exactly do you do at Daily Candy? What constitutes the job of LA editor?” I quickly learn that Crystal is a one-woman office. Working out of her home in Silverlake (would a hipster be anywhere else?) she often goes to construction sites and drops her business card in order to find out what to write that week. “Once I stopped by this storefront where this guy was painting a really cool sign in the window. There was a note saying "UPS please leave packages or call Dave at whatever number. I totally called Dave right there on the spot, and was like Hi, I’m Crystal. Your shop looks like it’s going to be cool. What is it? He was surprised for sure. But he was also opening up a rad fancy comic book shop that we covered way before any other media outlets so that worked out.” For a culture that has trouble wearing the same outfit twice in one year, Daily Candy.com is obviously our answer to the question “What’s new?” Not only does it help we the public to not be stunted by passÈ trends (think cowboy boots), it also helps out new businesses with free advertisement. Who could ask for more? |
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