| Five Four Clothing Exclusive |
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| Written by Elijah Bates | |
| Friday, December 08 2006 | |
 When Dee Murphy and partner Andres Izquieta set out to start up their own clothing line in the Spring of 2002, they didn’t do so with a simple million dollar clothing line in mind. Too be perfectly honest, a million dollars doesn’t come close, as the two entrepreneurs instead hatched their beast as a billion dollar idea unable to be defined as anything short of an entire lifestyle. As the past few years and a wave of popularity have shown, Five Four Clothing has grown to have a mind of its own, a mind many have been apt to capture. Perhaps that why the product has been seen on some of the most unlikely names possible, from world-class Olympians to rockers like Papa Roach and Hip hop stars like Lil Wayne. Even Deal or No Deal host Howie Mandel has been spotted recently sporting Five Four on Good Morning America and the Today Show.With an ultra diverse approach, Murphy and Izquieta brought together a product that seemingly appeals to any “every man,” a line that offers a style not encampsulated in and secluded by segregatory marketing techniques or prudish people pandering. Begun with just a few products, Five Four started small, but in a big way.
“When we launched the brand, we’d walk around Vegas and all the shows,” explained Dee. “I’d travel like crazy, door-to-door, New York, Atlanta, Miami, so many cities, thinking we would be the biggest brand in the world, when all I had were four t-shirts, a hoodie and a trucker hat. For some reason, customers just believed in our passion and were willing to give us a shot. To this day, we have all these customers who say ‘we were never buying your stuff in the early days because it looked good, we were buying it because you guys were trying to make it happen and we believed in you guys.’ And now it’s a different picture. The product sells itself.”
.jpg) Through hell and high water, hard work and sacrifice, the two minds took a tempting idea and turned it into a full-blown triumph. Now a company selling a multitude of products to millions of people in nearly every location possible, including skate shops, streetwear outlets, hip hop shops and all sorts of high end stores. Whether it be a T-shirt for Howie Mandel or women’s line set to launch in the Spring, Five Four is standing tall, ready to tackle any potential notion that they might conjure. “We pride ourselves for being a true lifestyle brand,” proudly lauded Murphy. “We’re launching accessories next year, from wallets to belts to Blackberry holders and luggage. If you’re going to sell a lifestyle, Five Four encompasses all those things. We used to joke that we wanted it to be such a ubiquitous part of our culture that you could find a Five Four hair salon or a Five Four cereal. When you find out what we’re about, you start to realize that there’s a piece for everybody.”
Comments
(3)
1 NEW LOVE
written by LIZZY , July 18, 2007
Hello..........my name is Yetty,i am here looking for the right guy of my life and i hope that soonest God will do right guy for me,i am here looking for someone that is honestly sincere caring and trust worthy,so what did you do for a living and what is your marital status,what did you like to do in your free time,so i will be very glad if you can send some pics of you and tell me more about your to my Email ;
This email address is being protected from spam bots, you need Javascript enabled to view it
blahblahblah i luvulynny
written by emmaroooooooooness , May 04, 2007
G-5 STUDIO/4LOVE-MANAGEMENT/BLACK DIAMOND MODELS INC.,
written by Victor Reynolds , April 26, 2007
Whats up Dee?
My name is Victor Reynolds, I am a free lance yet a professional photographerin launch of a new career in advertisement i.e. promoting clothing such as FIVE-FOUR Exclusive. I have Produced a young Hip Hop/R&B Group entitled, '4LOVE-2007'. These four well dedicated young men ages 16 and 17 are big fans of FIVE-FOUR clothing. I am currently in the process of producing thier new up and coming CD entitled, 'TRANSCEND'. These four youngsters grew up on the streets of Los Angeles, thier names are, Milo, Avery, Rayvon & Kameron. You could probably just title them as, 'M.A.R.K. IV'. They have just completed thier first slow single entitled, 'LET IT GO'. Hey Dee, IHave purchased Five Four attire for a couple of my boys in the recent past, and I have recently started a group of young exclusive Afro-American Models who are also number-one fans of FIVE-FOUR clothes. I have just recently taken a number of outstanding photos of these young men ages 18-24 dressed exclusively in FIVE-FOUR attire. Thanks to a very sincere friend of mine and yours named Sunny at the Fashion Planet in Pasadena I am honored to bring to the table an exclusive delightful entertaining treat, presenting my boys of '4LOVE' and my 'BLACK-DIAMOND MODELS' to perform live and model a number of FIVE-FOUR attire before a live public audience. I am looking very foreward to the future of these young talented singing/raping/dancing and showcase modeling performers to draw a huge audience in honor of FIVE-FOUR clothing. Please contact me at your conveinance at (213)747-2549 or my E-mail address: This email address is being protected from spam bots, you need Javascript enabled to view it . Thank you for taking the time out of your day to read this letter and I hope and pray that you please return a letter/E-mail/call to me in that we will do business in the near future as proposed above. April 26,2007 Sincerily yours, Victor Ryenolds, Manager,Event Coordinator cc: G-5 Studio/4LOVE/Black Diamond Models |
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