Rock stars from Papa Roach and Buckcherry team up with JVC Mobile Entertainment to deliver a viral music video featuring bikini-clad car-washing chicks, classic cars, aging rockers...and the El Kameleon DVD Receiver! Classy. In the competitive world of viral video and product placement, it's nice to see that JVC are at least trying to utilize some traditional marketing techniques to promote their new in-dash El Kameleon DVD/CD receiver. And by "traditional" we mean rock stars and bikini-clad chicks washing cars.

Check out Josh Todd of Buckcherry and Jacoby Shaddix of Papa Roach in this new viral music video, "Turn Me On." See what they did there? Also, keep an eye out for our July 2007 Swimsuit Issue model, Shea.

For more information on the El Kameleon CD/DVD in dash receiver log onto www.mobile.jvc.com